Liverpool City Council is working in partnership with Sport England and NHS Liverpool Clinical Commissioning Group to encourage those aged between 40 – 75 years living with health conditions (such as diabetes, depression and cancer) to become active. The campaign offers the opportunity to help motivate people to improve their health and wellbeing, quality of life and encourage positive changes to their lifestyles.
Local insight highlights that a significant number of people in the city living with a health condition do not meet the physical activity guidelines.
Fit for Me ambassador, Ron, aged 75 and living with COPD said: “Being active is one of the best things you can do for yourself.”
This campaign will share inspirational stories, like Ron’s, who live with a health condition and have become active in ways that work for them. The campaign has been promoted widely on radio, the Liverpool Echo and social media @FitForMeLpool to share these stories and encourage people to be active. They’re also working with partners such as charities, community, faith and voluntary organisations plus NHS providers to help spread the message.
For more information please visit the website or contact Matthew.firstname.lastname@example.org / 0151 233 6366